Meet Tregg Rustad of Rodeo Realty in Beverly Hills

Today we’d like to introduce you to Tregg Rustad.

Tregg, can you briefly walk us through your story – how you started and how you got to where you are today.

After graduating from university, I moved from Portland to Los Angeles in pursuit of new opportunities and sunshine! I was newly married and interested in film production. However, after working on several projects, I realized I wanted something different. At 22 years old, with virtually no local network, I got my real estate license between movie productions, and sold my first property to a writer from one of the shows I worked on, and began my real estate career.


I’m from a family of salesmen (not real estate), and growing up, I didn’t want to work in sales. But fate had different plans. Although I do sell real estate, I think of myself as a client advocate, not a salesperson. It’s not unusual for me to talk a client out of a deal. If I don’t think a house is right, I tell them. If I think my seller can do better, I tell them. I’m also not afraid to tell a client ‘this is the one’ or that they should accept a deal, when they have doubts. My clients appreciate the truth, and it always feels good to be honest.

Shortly after my first sale, I began working with another real estate agent who had been in the business for 8 years, after spending the prior 10 years working as a studio lawyer. A few years later we partnered, and we’ve now been working together for nearly 17 years and have closed more than 1,600 properties and over $1.5 billion in sales. We are the top team at Rodeo Realty (12 offices; 1400 agents) and rank among all top-producing real estate agents nationwide.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There truly was nothing easy about moving to Los Angeles and starting a career in real estate. I arrived in Los Angeles on September 1, 2001. 10 days later was 9/11. My wife and I spent our first 6 months on food stamps and shared one car for many years. However, in hindsight, some of my fondest memories are from these struggles. This is a much different path than most young and successful real estate agents, who often inherit a family book of business or referral source. Each challenge helped define who I am today and give me appreciation that I don’t think I would otherwise have.

So, as you know, we’re impressed with Rodeo Realty – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I sell residential real estate in the Greater Los Angeles area, covering from Downtown LA to the Beach. I represent both buyers and sellers with a simple philosophy: always putting my clients’ interests first. By offering the same dedication and client satisfaction that you expect from an attorney, doctor, or CPA, I have been fortunate to develop a growing community of clients who want to see their own friends benefit from my approach, which has helped me build a practice based on word-of-mouth referrals.

Although real estate is invariably fast-paced, I prefer a manner that is personable, genuine, and supportive. My business is all about relationships. I talk, text and email clients’ multiple times a day. I see into clients’ lives and they see into mine. Whether I’m working to sell a home or accompanying a buyer, I want to make the experience as seamless, enjoyable, and efficient as possible. I am candid, attentive, truthful and completely focused on my clients. I enjoy making problems go away before a client gets wind of them. To anticipate and have solutions waiting. No matter how complex or difficult, my objective for every sale is to make it look easy and to deliver a result that my clients can brag about.

So, what’s next? Any big plans?
I’m excited about the future. I’m fortunate to have many amazing and loyal clients. I’m not even 40, and have more experience than most real estate agents obtain their entire career. However, I still have more to learn. I look at my business as a marathon, not a sprint. My first 10 years were about learning the business, my second 10 years has been about growing, my last 20 will be about perfecting. I can’t control if a client likes a house, decides to sell, or of the economy grinds to a stop.

I can control the quality of my work and plan to continue perfecting my craft.

Contact Info:

See the full article and photos at:

Meet Tregg Rustad of Rodeo Realty in Beverly Hills